MINDSET

Since 2002, the Jardine Matheson Group has focused its philanthropic activities in Hong Kong on an under-resourced area and where the Group feels it can make a real difference - the area of mental health. MINDSET, a registered charitable organization, spearheads the initiative.

The Jardine Matheson Group has a long history of supporting social welfare causes and communities in which it operates. In 1982 it founded the Jardine Ambassadors programme which brings together young executives from across the Group in Hong Kong to work with the community. Today, the Jardine Ambassadors are driving MINDSET's activities in support of mental health related organizations and projects.

The Group companies participating in MINDSET include Hongkong Land, Dairy Farm, Mandarin Oriental, Jardine Motors Group, Jardine Lloyd Thompson and various companies within Jardine Pacific.

MINDSET aims to change people's attitudes by raising awareness and understanding of mental health issues, and to provide direct assistance for individuals, families and organizations in need of help. In pursuit of its goals MINDSET supports a number of non-governmental organizations within the mental health sector in Hong Kong and mainland China in the form of in-kind donations, volunteer services, work experience and cash donations, and works alongside government agencies.

MINDSET's current initiatives are focused on the following areas:

• Education and Prevention - to raise awareness of mental health issues and provide support and guidance to young people through the in-school Health in Mind programme, co-organized with the Hospital Authority.
• Re-integration - to support effective re-integration services to mental health hospitals/ agencies through patient support activities and the promotion of a job training programme for rehabilitated people within Jardine Matheson Group companies.
• Financial Support - to fund direct services for the mentally ill.
• Community Awareness - to undertake a range of initiatives that enhance community awareness of mental health related issues.

Beneficiaries of MINDSET include:

• Baptist Oi Kwan Social Service
• Boys' and Girls' Clubs Association of Hong Kong
• Caritas Jockey Club Lai King Rehabilitation Centre
• Castle Peak Hospital
• Christian Oi Hip Fellowship Ltd
• Fu Hong Society (through Operation Santa Claus)
• Guangdong YangAi Special Children Parent Club
• Heep Hong Society
• Hong Chi Association
• Hong Kong Children and Youth Services
• Hong Kong Down Syndrome Association (through Operation Santa Claus)
• Hong Kong Family Welfare Society
• Hong Kong Special Olympics
• Hospital Authority
• Kwai Chung Hospital
• New Life Psychiatric Rehabilitation Association
• Richmond Fellowship of Hong Kong (through Operation Santa Claus)
• St. James' Settlement
• The Community Chest of Hong Kong (funds designated to mental health area)
• The Mental Health Association of Hong Kong
• The Phoenix Clubhouse
• The Salvation Army
• World Federation of Mental Health (Biennial Congress 2007)